The work was funded by Comhairle nan Eilean Siar, from a grant awarded by the Scottish Government’s Smarter Choices, Smarter Places fund.
The overall goal of the project was to reduce the impact of vehicle traffic on the local community, as well as improved access and public health. The work was delivered using an existing brand and succeeded in increasing active and sustainable travel, reducing car use and promoting more efficient driving. For example, results of an after-care survey showed that 48% of respondents said they were walking more, 30% that they were cycling more and 33% that they were driving more efficiently.
