“Out There” Campaign Insights

Case Studies > “Out There” Campaign Insights

In 2018, we were appointed by Ramblers Scotland to explore the benefits of and barriers to increasing the number of paths identified in publicly available mapping products covering Scotland.

The purpose of this commission was to support the Ramblers’ Out There campaign, which aims to help more people to enjoy Scotland’s world-class landscapes and access rights. Our approach included focussed engagement with selected stakeholders, via structured interviews and a survey.

The findings of our research helped us identify several possible approaches to increasing the number of paths that are included in publicly available mapping products for Scotland. In doing so, we supported a core objective of the Out There campaign.